Tech Giant Microsoft has built an app that will rival the Snapchat, the popular market leading app. The app that Microsoft releases will be called "WindUp."
The app works similarly to how SnapChat works. It allows its users to send messages and other media files to friends, family or anyone that will automatically destroy themselves in just a few seconds.
Some sources say Microsoft decide to name the app "'Wind Up' as it is made to "wind up" your friends or anybody as they race to see what you've posted." The sources added, "Microsoft is not known for pushing the boundaries of creativity with their brand names."
WindUp application by Microsoft differ from Snapchat in one particular feature. Unlike Snapchat, the WindUp app for Windows Phone will not prerequisite Locations Services permissions, that will give relief and comfort to those who don't like apps tracking you.
If you are curious about the new app by Microsoft you can try it here.
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